Our client is a well-known trendy boutique chain store which possesses 20 retail stores in Hong Kong. The boutique develops diversified product range in menswear, ladies wear and children's clothing, accessories and shoes. The boutique builds a comfortable and relaxing shopping environment, thus to provide a happy shopping experience to their customers.
The boutique has a dot matrix printer and a thermal fax machine. Since the cashier area of each retail shop is limited, two machines placed together in the cashier area, occupied a lot of space.
The boutique applies thermal fax machine and receives about 30 junk faxes every day, causing a nuisance to the company, which not only prevents its company from receiving other faxes, but also wasting a lot of papers.
During peak promotional season, employees needs to write the discount prices on the stickers with their bad handwriting and post labels on the clothes tag. It may show unprofessional image toward the brand.
With 20 branches in Hong Kong, it is difficult for the IT administrators to manage dot matrix printers and fax machines in all stores. IT administrators need to visit to the store in person to provide printer solutions, which will significantly increase the cost of manpower in the long run.
Printing Solutions Space-saving design and high print speed for handling of massive printing
The boutique selected 1 unit of Brother 4-in-1 mono laser printer MFCL2715DW and placed in the cashier counter. The size of MFCL2715DW is 410 (W) x 398.5 (D) x 318.5 (H) mm only and support print / scan / copy / fax functions. This compact printer fits to retail counter areas easily and helps to maximize the utility of space. MFCL2715DW offers high speed A4 mono document printing at 34ppm. Brother’s printing solutions for retail can help to print invoices, transfer note, stock inventory note, notice and meeting minutes, that improve efficiency of workforce and reduce customers’ waiting time during peak seasons.
Smart fax function Increases cost effectiveness
MFCL2715DW supports smart fax function and enables staff only print the fax document they need, which can save papers and operating costs. Also, staff can send and receive the fax without even switching on the computer which provides the greater convenience and save operation time.
Labelling Solution Creates tidy retail shop environment
Our client selected Brother PC Connectable Label Printer QL820NWB so that employees can create professional-looking labels easily. Employees apply QL820NWB which simply and quickly print the perfect labels, the price labels are affixed to clothes’ tags, that helps to provide an excellent impression for customers. Also, it can help organization to provide tidy shop environment and create professional brand image to customers.
QL820NWB can print black and red colour labels. Employees can print red labels for highlighting special offers on POPs during sale promotion period. Those highlighted POPs help to create eye-catching messages and help to boost sales.
Perfect print management system Helps to save labour costs
Brother’s Embedded Web Server (EWS) service makes it quick and easy to monitor any device directly from web browser. IT administrators simply enter printers’ IP Address into any browser to receive real-time information about the status of every printer* remotely. IT administrators do not need to arrive retail shop in person to check the issue of printers, which can save the labour cost of company.
*Requires applying remote connection software
Please contact us at 3589 9000 or send email to [email protected] for further enquiry.