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Brother PR680W Provides Professional On-Site Embroidery Service for NEW ERA at CON-CON 2026
Brother is delighted to provide professional support to NEW ERA, successfully delivering a smooth and impressive on-site customization experience at CON-CON 2026.
As Hong Kong’s first large-scale Asian crossover IP trend culture event, CON-CON is themed “Mix Some FUN!”, combining immersive experiences, live music, and over 50 heavyweight brands. NEW ERA shone brightly at the AsiaWorld-Expo, not only bringing multiple popular collaboration series, but also launching the NEW ERA On-Site Embroidery Service. This allowed every attending anime fan and trend enthusiast to instantly transform their favourite cap into a one-of-a-kind personal collectible!
The Brother PR680W 6-needle professional embroidery machine was the core equipment for this on-site embroidery service.
PR680W’s six needles operate at high speed, enabling multi-colour patterns to be completed in one go with outstanding efficiency. 
It uses an embroidery hoop set that is flexible and easy to operate, ideal for small and intricate pattern embroidery. It can securely hold small areas on NEW ERA caps; combined with the cross infrared positioning marker, it ensures precise and accurate embroidery placement. 
Brother certified professional embroidery artists were also provided on-site for full support, ensuring the entire event ran efficiently and maintained the highest quality standards. Through the PR680W commercial embroidery machine and professional team support, the NEW ERA team was able to deliver high-quality, fast, and professional customization experiences to every fan. What customers took home was no longer just a cap, but a unique treasure filled with personal emotion. This successful case fully proves that Brother commercial embroidery machines are the most reliable choice for brands — whether for large-scale on-site event services or long-term customization business — to enhance customer experience and develop the embroidery customization market.
Thank you to NEW ERA for choosing the Brother PR680W commercial embroidery machine. Together, we added new brilliance to Hong Kong’s trend culture.
If brands, studios, or DIY creators wish to bring the same high-level on-site customization experience to their customers, please feel free to contact Brother to inquire and book a product demonstration. Let us continue to create wonderful customization experiences with professional embroidery technology.
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