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Creative businesses made true
Brother commercial embroidery machines are used in industries of all kinds, ranging from Chinese and Japanese sportswear brands, through fashion chain stores, to theme parks. The value-added services provides for customers have expended the sources of revenues. The world’s leading luxury travel retailer, DFS Group, has some of the most successful business case to share.
Case 1: Levi's®
About Levi's®
Levi's® is one of the world's largest brand-name apparel companies and a global leader in jeanswear. Its products are sold in more than 110 countries worldwide and a global footprint of approximately 3,000 retail stores and shop-in-shops.
Levi's® launched Levi's® Tailor Shop to create embroidery patterns on denim items
Levi's® Tailor Shop began its service in Silvercord shop since 2016, it has applied Brother commercial computerized embroidery machine PR656 to provide customized denim embroidery service. Customers can apply their creativity to design their own pair of jean. Because of its innovation and flexibility, over thousands of customers have attracted to enjoy this service in Levi's® Tailor Shop since its launch. It is successful in the aspects of gaining customer loyalty, building brand image as well as generating revenue.
In addition, Levi's® has participated in the “Hong Kong Denim Festival 2019” in PMQ, Sheung Wan, which is hosted by Hong Kong Design Institute in January 2019. Levi's® applied Brother commercial computerized embroidery machine PR670E to embroider the unique pattern on Levi's® products for free. The response from the event was unprecedented. It has been a great success in terms of building brand image. The brand could therefore keep pace with the market trend, timely respond to customer need and to build customer loyalty.
Case2: DFS
About DFS
Headquartered in Hong Kong, 420 boutiques are now under DFS Group in different regions in the world. Its network in the retail market consists of duty-free stores located in 11 major airports and 20 downtown T Galleria stores.
Tailor-made DFS products at ‘Personalization Gift Shop’
DFS launched Brother VR Commercial Embroidery Machines in 13 areas over the world, included 3 “T Galleria” stores located at Canton Road, Causeway Bay and Tsim Sha Tsui East in Hong Kong. DFS adopted Brother VR Commercial Embroidery Machines in their newly launched ‘Personalization Gift Shop’ during last Christmas and 2019 Lunar New Year. Bags and T-shirts embroidered with English letters have caught many customers’ attention and many bought their personalized gifts for relatives and friends during the holiday festival seasons. The event was unprecedentedly successful and provides creative value-added services for customers around the globe.
Case 3: Pursful
About Pursful
Pursful was founded by Hong Kong designer Anna Wong and has been established for more than 9 years. It is a shop selling customized leather and fabric products, including wallets, pencil cases, hand sanitizer holsters, passport covers, tote bags, etc. Anna will tailor-made unique embroidery patterns that requested by customers such as the portrait of a pet or the portrait of a couple, customers can also choose the fabrics, colors and fonts for the products. Pursful’s products are stylish and modern, especially the customized embroidery products are popular among customers.
Sales Increased by 50% after introducing the customized embroidery service
Founder Anna Wong shared that after she purchased a Brother NV180 computerised and embroidery sewing machine for adding customized embroidery services to her products, the sales volume has increased by 50%. With the increasing number of orders, her two units of NV180 were unable to complete all orders on time. Fortunately, Brother recommends Pursful to try the VR commercial embroidery machine. After the trial, Anna found that VR can greatly increase productivity and solve the problem of rapid growth in orders. Moreover, VR is equipped with many different embroidery frames, such as hat frames, shoe frames, etc., which can help Pursful to develop more diversified and customized new products in the future.
Check out the video to know more about this case : https://bit.ly/2VJKTSg
Please contact our sales manager at 3187 0500 or email to sales@brother.com.hk for details of purchase, installment payment, commercial embroidery solutions and detailed quotation. If you are interested in product details, please make an appointment for product demonstration.