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To make sure your Brother product is genuine, follow these simple steps

Check the security label on the packaging of your Brother toner, ink or drum unit. Then go to brother.com/id/ and check the hologram matches the one displayed. You can then enter the ID from the carton for further confirmation of your product's authenticity. 

Using your Smartphone:
  • Download a data matrix code reader app (QR only reader app may not work)
  • Open the reader app, scan the Data Matrix code and enter the verification page
  • The ID will be automatically checked and you will see the green tick if the product is genuine
  • To verify further, check the hologram matches the one displayed on the verification page
  • If the code reader doesn't work please enter the information manually at brother.com/id/

How To Identify Genuine Brother Ink Or Toners

  • Examine The Label
  • Mobile Authentication
  • Web Authentication

Authenticate by tilting the label against light to verify the genuine Brother hologram, or referencing it with the pictures below:

Authentication dots and numbers

Ink Tank Printer

  • New Hologram for Ink
  • INKM-Multianimation
  • INKM-animation

Laser Printer

  • New Hologram for Laser
  • LRSM-Multianimation
  • LRSM-animation

Authenticate by scanning the QR code on the label using Brother SupportCenter app or data matrix reader app

  • App Store
  • Google Play
  • BlackBerry World
  • Windows Phone

Authenticate by checking the ID number on the label through the Brother Authentication Website.

Potential consequences of using non-genuine ink/toner

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May cause Smear & Clog

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May cause Faded Prints

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May cause Product damage

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May cause Voided Warranty

Types Of Non-genuine Ink/Toners

Compatible Ink/Toners

These compatible consumables are made by other companies and may work with machines from various manufacturers. As a result, Brother printer might not be able to recognize the ink/toners and may cause damage to your machine or produce poor print quality

Counterfeit Ink/Toners

Often advertised as cheap or discounted, these are counterfeit consumables made to look like genuine Brother products. Poorly manufactured, using these supplies may result in either inferior printouts or damage to your machine.

Spotted A Fake?

We are 100% dedicated to providing our customers with genuine Brother products. If you have come across a fake product recently, help us in our fight against piracy and report it immediately.