sp-1 press release

[Hong Kong • December 1, 2024] With advancements in crafting tools, customization no longer requires outsourcing. Brother, always putting customers first, has continuously innovated crafting machines—from versatile sewing machines to creative cutting machines and even the Artspira mobile app for design assistance—all catering to users’needs for small-scale DIY projects at home.

Now, Brother introduces its latest innovation, the SP-1 Sublimation Printer, which takes customization to the next level. This new printer empowers users to add personalized elements to a variety of items, including gifts, home decor, and clothing. With the SP-1, your creative ideas are no longer limited by cost or equipment—making your imagination the only boundary.

One Machine to Meet All Your DIY Needs in Various Scenarios

Purchasing the new Brother SP-1 Sublimation Printer comes with a starter kit, including sublimation paper and a dedicated SP-1 ink set. Users can print their own designs onto the sublimation paper and then use a heat press* to transfer the design onto various products, such as polyester materials of T-shirts, canvas bags, mugs, travel tumblers, phone cases, hoodies, cushions, and other home goods.

With the SP-1, users can realize their creative ideas at home without paying high production costs, meeting minimum order requirements, or waiting long periods for production and shipping. This allows for hassle-free creation of small batches of personalized items right from home. Additionally, the SP-1 is the perfect assistant for hosting events and parties. It can be used to create personalized gifts featuring guest names, design matching uniforms for team activities, produce corporate giveaways, or even make fan merchandise for idol support events.

For entrepreneurs or retail stores with limited budgets, investing in customization equipment can undoubtedly provide a competitive edge in their operations. The Brother SP-1 Sublimation Printer, priced at just $3,480, offers a more affordable option for entrepreneurs to explore new customization service opportunities. For example, a sportswear store could use the SP-1 to offer personalized printing of player names and numbers on jerseys, while wedding planning companies could create customized guest favors featuring individual names.

The SP-1 Sublimation Printer is also highly versatile. In recent years, many schools have incorporated STEAM education into their curricula. Paired with the free Artspira mobile app, the SP-1 provides students with a complete experience—from design to finished product. Students can use Artspira to create and edit designs, print their creations onto sublimation paper via the SP-1, and then use heat tools* to transfer the designs onto class T-shirts or other items. This process is simple and convenient, while also offering students an opportunity to learn the principles of sublimation printing during production.

Compact Size Similar to a Home Printer, with wireless printing

The SP-1 Sublimation Printer boasts a compact size (435mm W x 159mm H x 343mm D), comparable to a typical home printer, making it ideal for desktop use. Whether at home, in schools, or stores, the SP-1 is easy to accommodate. Creators can even bring it to craft fairs or markets for on-site use. It supports printing designs up to 215 x 355mm, offering flexibility for various projects.

In addition, the SP-1 supports wireless connectivity, allowing users to print conveniently through the Artspira app or the Brother print driver. This makes the printing process fast, seamless, and user-friendly

About Brother Hong Kong

Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centers (MFCs), fax machines, labelers, label printers, and a wide range of home and industrial sewing machines.

Brother International (Hong Kong) is one of the leading suppliers of home, office, and industrial products in Hong Kong. Established in 1994, the company has served customers in Hong Kong and Macau for over 30 years. According to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, Brother's A3 Multi-Function Color Inkjet Printers have been ranked No. 1 in shipment volume in Hong Kong for 15 consecutive years (2009–2023). This achievement is a testament to Brother's outstanding business success and leadership in the Hong Kong market.

For detailed information about Brother, please call the inquiry hotline at 3187 0500 or visit the website at www.brother.com.hk.

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