Brother Leads in Innovation: Artspira App and SP-1 Sublimation Printer Receive Prestigious Awards for Design and Creativity

[Hong Kong • March 20, 2025] – Brother is delighted to announce two significant achievements in the world of creative technology. The company's innovative Artspira app has been honored with the prestigious iF Design Award 2025, while its SP-1 Sublimation Printer secured second place at the Creative Impulse Award 2025.

Artspira App Wins iF Design Award 2025

The iF Design Award, a globally recognized symbol of design excellence, has been awarded to Artspira for its outstanding design quality. This app is designed for embroidery enthusiasts, DIY crafters, and professionals, transforming digital designs into real-world creations with effortless precision. Artspira serves as a one-stop design hub, offering an extensive library of embroidery patterns and cutting templates, along with tools to create custom designs from scratch. Its wireless integration with Brother’s embroidery machines and ScanNCut DX series, including the latest SP-1 Sublimation Printer, allows users to transfer designs instantly, bringing their ideas to life with seamless precision and convenience.

SP-1 Sublimation Printer Recognized at Creative Impulse Award 2025

Brother’s SP-1 Sublimation Printer has been recognized as a top innovation, securing second place at the Creative Impulse Award 2025. This prestigious accolade highlights the SP-1’s exceptional print quality, user-friendly design, and advanced sublimation technology, making it a must-have tool for creative professionals and businesses. The SP-1 is ideal for custom apparel, home décor, and personalized merchandise, offering high-resolution prints, long-lasting durability, and a seamless printing experience. Its energy-efficient technology and eco-friendly ink solutions align with the industry’s growing focus on sustainability.

Commitment to Innovation & Design Excellence

Brother remains committed to innovation that enhances the creative experience. The iF Design Award 2025 win and the Creative Impulse Award recognition are testaments to its dedication to user-centric design and advancing innovation in creative printing. By blending functionality with aesthetic appeal, Brother continues to lead the way in digital crafting solutions.

Brother extends its appreciation to iF International Forum Design GmbH and Creativeworld for these recognitions and looks forward to continuing its mission to inspire creativity and innovation in the crafting community.

SP-1 Sublimation Printer RSP: $3,480

Brother Sublimation Printer – Ink your ambitions, ignite your entrepreneurial spirit! Compatible with Brother Mobile App (Artspira) for easy print design customisation and drawing Compact Size at only 435mm(W) x 343mm(D) x 159mm(H) Wi-Fi function for wireless connectivity Print Resolution of up to 1,200 x 2,400 dpi Eco-friendly ink

About Brother Hong Kong

Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centers (MFCs), fax machines, labelers, label printers, and a wide range of home and industrial sewing machines.

Brother International (Hong Kong) is one of the leading suppliers of home, office, and industrial products in Hong Kong. Established in 1994, the company has served customers in Hong Kong and Macau for over 30 years. According to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, Brother's A3 Multi-Function Color Inkjet Printers have been ranked No. 1 in shipment volume in Hong Kong for 15 consecutive years (2009–2023). This achievement is a testament to Brother's outstanding business success and leadership in the Hong Kong market.

For detailed information about Brother, please call the inquiry hotline at 3187 0500 or visit the website at www.brother.com.hk.

About the iF DESIGN AWARD

Since 1954, the iF DESIGN AWARD has been a globally recognized trademark when it comes to design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievements. The iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior design as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are presented on ifdesign.com.

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